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藝人除了靠音樂、影視作品等收入,代言、發業配文也是賺錢管道之一,日前「代言女王」宋慧喬被媒體透露發一篇業配文要價「48萬美元(約台幣1300萬)」Fjallraven Kanken Backpack 近日因節目《單身即地獄》爆紅的宋智雅價碼也曝光,根據韓媒《atstar1》報導,宋智雅因名氣水漲船高,一篇業配文開價3000萬韓幣(約台幣76萬元),數字「比巨星還誇張」。

▲宋智雅未爆出爭議前,業配價碼比巨星誇張。(圖/宋智雅IG)
▲宋智雅未爆出爭議前,業配價碼比巨星誇張。(圖/宋智雅IG)

宋智雅因《單身即地獄》知名度攀升,成為各廠商爭搶的新寵兒,媒體指出她公司藉此提高身價,IG跟YouTube的業配廣告費分別為3000萬韓元、8000萬韓元(約台幣200萬元),她甚至對某品牌開出一篇9000萬韓元(約台幣220萬元)價碼,因數字比大牌明星還貴,加上她近期爆出穿假貨爭議,雙方合作破局。

宋智雅短暫晉升代言女王,但價碼仍不敵宋慧喬,San Francisco 49ers Jersey  有廠商願意花比9000萬韓元更高的數字請喬妹代言,她在去年2月也被《Women’s Wear Daily》報導,一篇業配文要價48萬美元,光是2021年2月的5篇精品文,有的文案甚至只有Hashtag品牌帳號,240萬美金(約台幣6700萬)就輕鬆入袋,吸金力驚人。

此外,宋智雅雖然爭議不斷、網路批評兩極,但她錄好的節目《全知干預視角》、《認識的哥哥》不受影響,電視台皆表示會如期播出。

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